Beer & Diapers for Data Mining

Beer & Diapers story is a well known example to explain the concepts of Data Mining Frequent Itemset Association Rule in the international context.

This unexpected association rule of Beer & Diapers anecdote is everywhere to be heard when learning data mining, even at the places where there is no beer culture.

Does this means there is no proper analysis going on for the local context, that can be taken as anecdote?